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How to market a service business?

Understanding how to market a service begins with familiarizing yourself with the basics of service business marketing. To successfully market any service business, establishing credibility and building trust among your target audience is a must.

What is service marketing?

Service marketing, by definition, is different than general marketing. When you sell a service you are basically telling your audience: buy something you will never own yourself. So, then what are you actually selling? You are selling an experience. Services marketing is a specialized branch of marketing.

How does small business marketing work?

Small business marketing means using every available resource to share, promote and build awareness around your brand. In theory, doing this should increase your customer base and drive up sales. In practice, it’s a little trickier.

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